Benson: New brand going great

One year ago we embarked on a journey to provide a consistent, unified message for the University of Colorado by releasing brand standards for the system, foundation and four campuses. The past year, we’ve been diligent about implementing and enforcing our new brand, which provides a shared look and vision for the university. Gone are the myriad confusing and often dated messages, replaced by best practices for building on the image and reputation of the university. We’re pleased to report that implementation is going better than even we had expected. The feedback we’ve received from the CU community has been resoundingly positive as our units embrace and move ahead with these new ideals. We hope that you, our alumni and friends, have noticed the new level of consistency and efficiency in our messaging as we continue to promote CU’s value and contribution to the state and beyond.

This article originally appeared in A Message from the President – One year into the new brand: It’s going great

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