UCCS names new Theatreworks managing director

A Kansas City, Mo.-based arts management consultant is the new managing director of Theatreworks.

Bill Prenevost
Bill Prenevost

Bill Prenevost was named to the newly created position June 24.

“We are very pleased to add someone with Bill Prenevost’s extensive experience to the Theatreworks team. His expertise will help Theatreworks take the next step – professionally, artistically and financially—as we look forward to the opening of the Ent Center for the Arts,” Drew Martorella, executive director, UCCS Presents, said.

Martorella was previously executive director of Theatreworks. In February, he was named executive director of UCCS Presents which includes Theatreworks, the Galleries of Contemporary Art, the University Center and Conference Services, and operation of the new Ent Center for the Arts.

Prenevost comes to Theatreworks after 13 years as an arts management consultant based in Kansas City, Mo. His clients included interim senior management or marketing duties for Milwaukee Repertory Theatre, Dallas Theater Center, Alabama Shakespeare Festival, and the Adelphi University Performing Arts Center where he also served as an associate dean.

Previously, as managing director of Kansas City Repertory Theatre, Prenevost led a five-year strategic plan that increased contributed and earned revenues by 30 percent, and annual attendance grew to more than 110,000. He also oversaw a capital fundraising campaign and the construction of a new second stage in the city’s entertainment district. From 1995 through 2001, Prenevost was the senior officer for external affairs with the Cleveland Museum Art, directing cultural tourism and audience development initiatives that earned him local and national recognition. He previously held marketing positions with the Cleveland Play House and Huntington Theatre in Boston.

A forerunner in arts collaborations, Prenevost co-chaired the League of Chicago Theatres first marketing committee, and co-founded the Chicago Music Alliance. In Boston, he brought together the arts community’s foremost marketing leaders, forming the first successful alliance of its kind. He was a prominent leader in the realization of the Kansas City Arts Council’s ArtsKC Fund in 2008. While serving on the League of Resident Theatre’s Executive Committee, he led the national association’s first branding program. He authored trade articles and spoken at regional and national arts conferences.

“I am extremely happy to have been chosen for this new position,” Prenevost said. “The company’s founding artistic director, Murray Ross, is legendary in theatre circles. He and executive director Drew Martorella have built a theatre with a truly remarkable history. I feel very fortunate to be arriving here in this beautiful region as Theatreworks and UCCS prepare for the opening of the Ent Center for the Arts.”

A native of Minnesota, Prenevost earned bachelor’s and master’s degrees in theater from Illinois State University.

— Caitlin Green, Theatreworks

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