A new commercial promoting enrollment at UCCS will be broadcast more than 3,000 times on commercial broadcast and cable television networks throughout Colorado during October and November.
The 30-second ad was produced by staff in the Media Services Department Department, a division of Information Technology, with artistic direction from Mark Paglia, a member of the class of 1980. Paglia is a recognized producer of commercials, films and television production.
The commercial will be broadcast in Colorado Springs, Denver and Grand Junction markets as well as on Hulu, a video-on-demand service, according to Greg Hoye, director, University Marketing.
“The goal of the ad is to raise awareness with prospective students of the many positive attributes UCCS offers that contribute to their success,” Hoye said. “These include a stunning campus with state-of-the-art facilities, an engaged and supportive faculty, an active and involved student life and a one-of-a-kind location.”
Hoye noted that as competition for enrollment increases, it was important for UCCS to utilize broadcast advertising to tell its story.
Faculty and staff are encouraged to share the commercial with friends, family and others who might be interested in learning more about UCCS. The ad is available at https://youtu.be/sUroqH31qCk