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Jerry Greenfield, co-founder of Ben & Jerry\u2019s Ice Cream, will talk about values-led leadership, social consciousness, and entrepreneurship at an April 7 fundraiser for UCCS student scholarships.<\/p>\nJerry Greenfield, co-founder of Ben & Jerry\u2019s Ice Cream, will talk about values-led leadership, social consciousness, and entrepreneurship at an April 7 fundraiser for UCCS student scholarships.<\/p>\n
Greenfield, and Ben & Jerry\u2019s co-founder Ben Cohen, are known for using their values-based business practices to build a $300 million ice cream empire from a single Burlington,Vt., storefront.<\/p>\n
Greenfield\u2019s address will begin at 5 p.m. at the Gallogly Events Center. The event includes a reception, book signing and Greenfield\u2019s comments. Tickets are free to UCCS students, $20 for the general public. They can be purchased at www.ticketswest.com<\/a>. Event proceeds will support scholarships to UCCS.<\/p>\n \u201cThis is an opportunity for all of our students to learn how socially responsible business practices are good for business,\u201d Tracy Gonzalez-Padron, director, Daniels Fund Ethics Initiative, College of Business, said. \u201cThis reinforces what students are learning about business ethics and responsible management in the classroom from a recognized business leader.\u201d<\/p>\n Author of the best seller, \u201cBen & Jerry\u2019s Double-Dip: Lead with Your Values and Make Money, Too\u201d (co-authored with Cohen), Greenfield created both a nuts-and-bolts guidebook to the promise and pitfalls of values-led business, and an inspiring wake-up call about the growing international influence of the socially conscious or mission driven corporation.<\/p>\n Greenfield\u2019s presentation is a tribute to America\u2019s entrepreneurial spirit, full of anecdotes and radical business philosophy. It also addresses the great sense of fun that is the company\u2019s hallmark, illustrated with the serving of Ben & Jerry\u2019s ice cream for the entire audience.<\/p>\n Greenfield was born in Brooklyn, N.Y., four days before his future business partner Cohen. He grew up and went to school in Merrick, Long Island. It was there that he first met Ben in junior high school and the two have remained close friends. Greenfield graduated from high school with a National Merit Scholarship and enrolled at Oberlin College to study pre-med.<\/p>\n At Oberlin, Greenfield got his first taste of the ice cream industry when he took a job as a scooper in the college cafeteria. After graduation, he worked as a lab technician in New York and lived with his school buddy, Ben,\u00a0 in an apartment on East 10th Street. In 1977, the two friends decided to fulfill a dream they both shared: running a food business together. The two eventually settled on ice cream and opened Ben & Jerry\u2019s Homemade ice cream parlor in Burlington, Vt., in May 1978.<\/p>\n Ben and Jerry soon became known throughout Vermont for their rich, unusual flavors and community-oriented approach to business. A\u00a0 model for American business success, Greenfield and Cohen have been recognized for fostering their company\u2019s commitment to social responsibility by the Council on Economic Priorities and by the U.S. Small Business Administration which named them U.S. Small Business Persons of the Year in 1988.<\/p>\n To see a video of Greenfield, visit http:\/\/www.greatertalent.com\/videos\/?speaker=JerryGreenfield<\/a><\/p>\n
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