{"id":25733,"date":"2017-02-09T17:35:55","date_gmt":"2017-02-10T00:35:55","guid":{"rendered":"http:\/\/communique.uccs.edu\/?p=25733"},"modified":"2017-02-09T17:35:55","modified_gmt":"2017-02-10T00:35:55","slug":"university-communications-and-marketing-reorganization-to-improve-collaboration-and-effectiveness","status":"publish","type":"post","link":"https:\/\/communique.uccs.edu\/?p=25733","title":{"rendered":"University communications and marketing reorganization to improve collaboration and effectiveness"},"content":{"rendered":"

<\/a>A reorganization of two UCCS departments will improve the university\u2019s communications and marketing efforts by encouraging collaboration across campus, improving efficiency and effectiveness and stretching spending further, Chancellor Pam Shockley-Zalabak announced at a meeting Feb. 9.<\/p>\n

The reorganization involves two offices, University Communications and Media Relations and University Marketing, which will be renamed UCCS Marketing Communications.<\/p>\n

The reorganization is the culmination of a year of work and encompasses the recommendations of a nationally recognized consultant, input from virtually every department and college on campus, a financial analysis of marketing and advertising spending, input from campus deans and an internal communications audit.<\/p>\n

\u201cAs we grow, we have limited resources, and we need to be able to very strategically expend those resources in the most efficient way possible,\u201d Shockley-Zalabak said in the meeting, attended by more than 30 faculty and staff members. \u201cAnd because we are growing, we have to up our internal game of communicating more effectively.\u201d<\/p>\n

The reorganization will include a variety of changes and new initiatives and is expected to take at least a year to fully implement. Under the reorganization, UCCS Marketing Communications will:<\/p>\n